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The BBA Digital Marketing undergraduate program is designed to impart knowledge and skills essential for effective product and service marketing using digital technology and media. This comprehensive program trains students in various facets including SEO (Search Engine Optimization), SEM (Search Engine Marketing), Display Advertisement, Content Marketing, Data Analysis, E-commerce, Social Media Marketing, Email Marketing, and more. Additionally, the program awards a Microsoft certification in Digital Marketing on Cloud, enhancing students' proficiency in this dynamic field. This partnership with Microsoft also provides internships and job placement aid, facilitating students in acquiring work experience and transitioning seamlessly into the workforce post-training. These factors make Acharya Institute of Graduate Studies the best digital marketing college in Bangalore.

The field of digital marketing is expanding rapidly. Digital Marketing has become an essential tool for companies and organizations to reach their audiences and build their brand. This has also created a growing demand for Digital Marketing professionals across different sectors. In the duration of three years, BBA Digital Marketing graduates learn essential skills and gain expertise in the field of Digital Marketing. This helps them to become the top choice of employers while seeking a career.

Program Highlights

  • The program offers a Digital Marketing on Cloud certification from Microsoft.
  • Participants are guaranteed three interviews by Microsoft.
  • Learning is facilitated by Microsoft Trainers and Industry Practitioners.
  • The curriculum includes 20+ industry projects and case studies.
  • Soft Skills Essential Training is an integral part of the program.
  • Participants have the opportunity to improve their professional network and learn from peers.

Career Scope

Students get a chance to choose from a wide range of career options. With almost all companies moving their businesses online, the scope of the programme is reaching new heights. The program is an excellent choice for digitally adept students, who keep track of online trends, and who can creatively deal with different problems. Students can be employed as:

  • Marketing Executive
  • Digital Marketing Strategists
  • Digital Marketing Analysts
  • SEO Executive / Expert
  • Social Media Specialist

Program Outcome

  • Exhibit an extensive understanding of Global Business Concepts and Principles, revealing the ability to resolve global business problems by setting appropriate criteria for decision-making and implementing proposed solutions.
  • Competing with worldwide challenges through effective management skills, Business Communication Skills, Analytical Skills, Logical Skills, etc.
  • Proficiency in distinguishing ethical and cultural issues, and ability to solve them.
  • Extensive creative wisdom to become an Entrepreneur/Technopreneur/Successful Startup Founder.
  • Develop skills to adopt various employability opportunities in government and private sectors.

Other Programs

B.A - Criminology & Forensic Science | Psychology | Sociology B.A - Psychology | Journalism | English B.B.A B.B.A – Aviation B.B.A – Business Analytics B.C.A B.C.A - Cloud Computing B.C.A - Data Science B.Com (Bachelor of Commerce) B.Com - ACCA B.Com - CMA B.Sc (Bachelor of Science) B.S.W (Bachelor of Social Work) M.A - English M.A - Journalism & Mass Communication MBA (Master of Business Administration) MCA (Master of Computer Application) M.Com (Master of Commerce) M.Sc - Physics M.Sc - Chemistry M.Sc - Psychology M.S.W (Master of Social Work)

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Program Brochure

Duration: 3 Years
Eligibility: Pass in Pre-University / Higher Secondary / 10+2 / ‘A’ Level or equivalent of any recognized board or council in any discipline with English as one of the languages.

Digital Marketing is the utilization of digital platforms such as social media, email, websites, etc. to promote products and services. It involves building brand image, engaging with customers, expanding audience pool, etc. Digital Marketing is also centered around building tactics and strategies to attain business objectives through the digital world.
The specialization of Digital Marketing helps BBA students to gain practical insights about expanding businesses through the use of digital channels. In the present time, almost every organization is putting greater emphasis on the need for digital marketing. Thus, this field holds promising grounds for BBA graduates to land in a rewarding career.

Digital Marketing is a brilliant career choice for individuals who are well-informed about the digital world and interested in marketing. It is a promising field of study in a time when all companies are transforming their businesses digitally. The scope of digital marketing is predicted to increase to a great extent due to the increase in the use of the Internet among different populations.

Some examples of digital marketing include Search Engine Optimization (SEO), Social Media Marketing, Google Ads, Content Marketing, Influencer Marketing, Pay-per-click advertisements, etc. These are the different means and strategies through which businesses can reach their targeted audiences.

Digital Marketing is very important in the current world. Its relevance is based on its ability to reach targeted audiences, create brand awareness, and expand businesses. With the vast majority of companies moving online, the demand for digital marketing is more than ever. Digital Marketing helps build awareness about various industries and help them grow rapidly.