BBA in sports management is a three-year program designed to provide students with the necessary tools to function within the dynamic world of sports and athletics. The program applies the principles of management to the sports industry, where students gain specialized knowledge in sports marketing, event management, sports law, finance, and athlete management.

    The program curriculum is vetted by experts in the sporting industry. Students will receive hands-on training through workshops, field visits, and interactions with sports personalities. They also participate in national and international tournaments, where they gain real-world experience in organizing, managing, and promoting sporting events.

    Acharya has outstanding sporting facilities, including a 10,000-seater stadium enhanced with state-of-the-art floodlights, where students can nurture their teamwork, leadership, tolerance and determination. They also learn the intricacies of sports management through annual events like Acharya Premier League, Football League, Pro Kabaddi League, and Volleyball Tournament. Additionally, Acharya’s collaboration with global industries and universities ensure students gain opportunities to participate in international sporting events.

    Program Highlights

    • Comprehensive Curriculum covering Sports Marketing, Sponsorship & Branding, Sports Analytics, Financial Management in Sports, Event Management, and Sports Law
    • Experiential Learning Approach through case study-based learning, business simulations, live projects, and industry collaborations
    • Exposure to Global Sports Business Trends via guest lectures, international case studies, and research projects
    • Industry-Recognized Certifications in Sports Marketing, Event Management, and Sponsorship Strategy
    • Hands-on Training in sports data analytics, digital marketing for sports brands, and facility management
    • Internships & Networking Opportunities with sports federations, clubs, leagues, and corporate sponsors
    • Entrepreneurship & Leadership Development through mentorship from industry experts

    Career Scope

    The BBA in Sports Management program will equip students for lucrative careers in areas like sports organizations, educational institutions, multinational sports management companies, sports marketing agencies, and media houses. On completion of the program, they can work as:

    • Sports Manager (Teams, Leagues & Federations)
    • Event Coordinator (Tournaments, Championships & Corporate Sports Events)
    • Sports Marketing Executive
    • Athlete Manager / Agent
    • Sponsorship & Branding Executive (Sports Industry)
    • Facility & Stadium Manager
    • Business Development Executive (Sports Organizations & Clubs)
    • Public Relations & Media Manager (Sports Industry)
    • Sports Data Analyst & Performance Analyst
    • Entrepreneur in Sports Startups & Sports Technology

    Program Outcome

    The BBA in Sports Management program will equip students for lucrative careers in areas like sports organizations, educational institutions, multinational sports management companies, sports marketing agencies, and media houses. On completion of the program, they can work as:

    • Proficiency in global sports business management, including governance, sponsorships, and event planning
    • Strategic decision-making skills for optimizing sports organizations, marketing campaigns, and financial planning
    • Analytical expertise in sports data, digital marketing, and business intelligence tools Strong business communication, negotiation, and leadership skills essential for managing stakeholders in the sports ecosystem
    • Ability to navigate ethical, cultural, and legal challenges in sports management Entrepreneurial mindset to launch sports startups, manage sports franchises, or develop innovative business solutions in the industry
    • Preparedness for diverse employment opportunities across corporate sports, media, analytics, and management sectors
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    Duration: 3 Years
    Eligibility: Pass in Pre-University / Higher Secondary / 10+2 / ‘A’ Level or equivalent of any recognized board or council in any discipline with English as one of the languages.
    BBA Business Analytics is an undergraduate programme that imparts special attention on the methods and processes utilized to improve business performance. The course content focuses both on business management and data and statistical analysis.
    Candidates who have completed their two-year Pre–University education from the Karnataka State Board or its equivalent are eligible to apply for the programme of BBA Business Analytics.

    Business Analytics is an important aspect of businesses today as it helps them make informed decisions based on the data collection and user habits. It helps businesses grow and expand. It is that fraction of the business that drives all the necessary changes.

    Business Analytics is focused on the utilization of data to make informed business decisions in order to improve business performances. Whereas, Data Science is a broader discipline that focuses on the different stages of data collection, data preparation, and data analysis. The latter depends on advanced statistical methods and machine learning techniques.

    Yes, Business Analytics is a good career choice as it is a profession that is always be in great demand. With the increasing importance of data-driven decision making in modern businesses, the scope of Business Analytics is expected to grow even further in the coming years.