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    Marketing is a core driver of business growth and brand value, playing a crucial role in understanding customer needs, building strong brands, and driving competitive advantage in the marketplace.

    It is a dynamic field that integrates creativity, technology, and data, enabling organizations to design impactful campaigns, leverage digital platforms, and make insight-driven marketing decisions.

    This specialization is ideal for strategic thinkers and effective communicators who enjoy crafting compelling narratives, analyzing market trends, and influencing customer behavior. Acharya's association with Toastmaster ensures students gain training to improve public speaking, communication, and leadership skills, which is invaluable for management roles.

    Program Highlights

    • Coverage of Digital Marketing, Consumer Behaviour, and Brand Strategy
    • Hands-on exposure to marketing tools and live projects
    • Strong focus on contemporary and data-driven marketing practices
    • Personal tab, outbound training, soft skills development, and access to LinkedIn Learning
    • Domestic and international Global Immersion Programs providing exposure to real-world and international business environments, along with 23 hours of English language training and testing to meet global proficiency standards
    • Long-term industry-focused training in Power BI / Tableau in collaboration with IBM

    Career Scope

    There are strong career opportunities in Brand Management, Digital Marketing, and Sales Strategy, supported by the rapid growth of digital and performance marketing roles. With global applicability across industries and sectors, students can work as

    • Brand Managers
    • Digital Marketing Managers
    • Marketing Strategists
    • Growth Marketers
    • Sales Strategy Analysts
    • Performance Marketing Specialists
    • Market Research Analysts
    • Product Marketing Managers

    Acharya Institute of Graduate Studies offers a 2-year Master of Business Administration Program. Students get a chance to explore diverse cultures, perspectives, and academic environments through our Global Immersion Program. Acharya's MBA also offers students the opportunity to explore the possibilities of entrepreneurship through its Incubation Program and much more.

    Our collaboration with IBM enhances students' learning experiences in Power BI / Tableau through industry-relevant skills training.

    Acharya is the top college for MBA in Bangalore, and its MOUs with corporates such as Infosys, Wipro, Mahindra and Mahindra, have enabled opportunities for students such as Technical Training, Knowledge Transfer, Research Projects and Placements, transforming us as one of the best MBA colleges in Bangalore. Every year over 300 companies, including fortune 500 companies, visit the campus for placements providing lucrative offers for students. Being among the best colleges for MBA, all students here must undergo a full term of corporate internship to meet the academic requirement.

    Acharya hosts an in-house training department to enhance your corporate and aptitude level, and various other relevant skills that assist you to get from campus to corporate. The entire internship will be guided by a faculty member and mentored by a corporate guide. The Corporate Internship Report is a critical component of the MBA program as it gives exposure to corporate ethics and practices, real-life projects, deadlines and more. Corporate Internship Support is given to MBA students by the placement cell of Acharya.

    Program Outcome

    • PO1 : Apply knowledge of management theories and practices to solve business problems.
    • PO2 : Foster analytical and critical thinking abilities for data based decision making.
    • PO3 : Ability to develop value based leadership.
    • PO4 : Ability to understand, analyze and communicate global, economic, legal and ethical aspects of business.
    • PO5 : Ability to lead themselves and others in the achievement of organizational goals contributing effectively to a team environment.
    • PO6 : Ability to develop sustainable business with societal relevance.
    • PO7 : A recognition of the need for, and an ability to engage in life-long learning.
    • PO8 : A knowledge of project management and its financing.
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    Other Programs

    B.A - Criminology & Forensic Science B.A - Psychology | Journalism | English B.B.A (Bachelor of Business Administration) B.B.A – Aviation B.B.A – Business Analytics B.B.A – Digital Marketing B.B.A – Entrepreneurship B.B.A – Sports Management B.C.A (Bachelor of Computer Application) B.C.A - Cloud Computing B.C.A - Data Science B.C.A - Gen AI B.Com (Bachelor of Commerce) B.Com - ACCA B.Com - CMA B.Sc (Bachelor of Science) B.S.W (Bachelor of Social Work) M.A - English M.A - Journalism & Mass Communication MBA (Master of Business Administration) MBA - Business Analytics MBA - Entreprenurship MBA - Finance MBA - Human Resource MBA - Marketing MBA - Production & Operations MCA (Master of Computer Applications) MCA - Data Science MCA - Gen AI M.Com (Master of Commerce) M.Sc - Physics M.Sc - Chemistry M.Sc - Psychology M.S.W (Master of Social Work)

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    Program Brochure

    Duration: 2 Years
    Eligibility: Eligibility: Pass in 3 years bachelor degree in any discipline from any recognized University with minimum of 50% marks in aggregate of all subjects, including languages. Student should have compulsorily attended entrance exams – CMAT / PGCET/ KMAT / MAT for the admission year.

    MBA is a postgraduate programme that focuses on various aspects of business management and business administration. It is a programme that prepares students with the skills and knowledge required to land in rewarding and lucrative careers in varied sectors.
    The MBA programme is a preferred choice for many students due to its wide-encompassing course content that prepares students to become efficient business professionals. Some of the subjects include Management and Organizational Behavior, Business Planning and Regulations, Marketing Management, Business Statistics, Entrepreneurship and Startups Management, Business Research, Human Resources, Business Analytics, Financial Management, etc.

    MBA is a preferred choice for many students all across the globe. After completing the MBA programme, students get access to a wide range of career options. Some of the career options include Management Consultant, Financial Analyst, Marketing Manager, Human Resources Manager, Operations Manager, Business Development Manager, etc.

    In order to apply for an MBA programme, candidates must have a bachelor's degree from a recognized university with a minimum of 50% aggregate marks in all subjects, including languages. Admission to the program is based on scores from exams such as MAT, KMAT, PGCET, or CMAT. Candidates who have actively participated in extracurricular activities will have an added advantage.

    Global Immersions with Partner Universities, Campus to Corporate Programme, Business Incubator, Business English Programme, Entrepreneurship Program, Corporate Exposure Learning, and Value-added certifications from Pearson make Acharya one of the top MBA colleges in Bangalore. Acharya ensures that MBA students attain all-around development to effectively work as a business professionals in leading companies.